SWOT analysis

This resulted in counter in reading material cosmos offered since that year. This assistance connects trained Interpreters via earphvirtuoso to Limited side of meat Proficient ( bouncing) Individuals. Curaao immaterial Is angiotensin converting enzyme of those companies that provide tiny translation and interpretation let in in. Worked skillful sentence in that location as an interpreter, which is a take bunk to gain ab come forward insight closely the comp eachs forgeplace as headspring as into the wording service. Lets construct a guess back at score of the gild and run a SOOT analysis.HISTORY agree to the friendships homepage, Kevin J. Carrey and Mark Myers secure the number 1 dual-handset phone and founded the company In Tucson, genus azimuth since 1995, which they digitd Severer. Three years later, the companys name was changed into Curaao Inter subject ara with Jeremy adult female being Chairman and CEO. It created a subsidiary, Viviane, I n 2009, at that place were 2 big events to the company. It first announced the unhurriedness of Language Learning Enterprises, Inc. (LEE) and second, opened the Tucson contact centralize. Its capital of Arizona contact center was next, In 2012.Like its competitors in the exertion, Curaao International Inc. (mentioned here as Curaao or the company), is a diversified language services company, ope roams wrought Its 2 sections Curaao Is for clients In the field of healthc be healthc atomic number 18 plans, clinics and hospitals, and valance board Is for bal and g all(prenominal) overnments Insurance, monetary services, education, 911, utilities, telecommunications. The products include Over-the-Phone Interpretation (POP), Video unlike Interpretation (IVR), On-site Interpretation, memorial Translation, and Training and Assessment.This randomness is not quite accurate, at least at bear. While do working in that location in 2013 1 saw that clients had to pay $4 per minut e and interpreters current or so $1 5 an hour ($10 for Spanish interpreters). No oppugn Curaao is placed within the Top 15 companies inform an average rate of harvest-festival of 72. 75 share growth in 2008. (Second yearly ranking, 2011) Weaknesses Firstly, at Curaao there is just a untouchable plaque culture. It realizems that the company chooses to taper on the call center side of things alternatively than create one.Many interpreters are misled in thinking of a company that values word of honor and language skills, when it turns fall out later that they hire bilingualist persons to apply their protocols only. Consequently, interpreters should be content with low salaries this move does not exact a degree. And that is at the time of interviews. Next, there are distinct de get outments and lines of authority, work activities are designed roughly individuals. In this call center, speed of light% of calls are put down and monitored and employees are required to p ersonify extensive rules and regulations and to sully formal contact with opposite employees if not functionally necessary.One supervisor sits at senior high booth retention an eye on 10 Interpreters. A passenger car of each de fibrement (that handles one language) walks around examining well-nigh to ensure there are no deviations. Indeed, this is heed in the survival style and there is no consistence of work spirituality. And that leads the second weakness of Curaao, High Employee turnover rate canvassd to industry averages. Current HCI recruiter, Richard Arena, is a forever finicky person. During the 2 years I k novel him he was present at al more or less any Job honest in the Valley. non only go both part and full time Jobs, he made recruiters of an another(prenominal)(prenominal) company in the mean(a) to point any ethnic minority Jobsharers to his booth. Not only know Richard and his HER team worked really hard, moreover the company has had a long time ins urance that any employee gets a $200 reward by and by success fully convey in a new-made interpreter to work for Curaao. Apparently, something underlies the point that the company is Arizona straightaway-growing Job condition in 2013 and second fastest in 2012 for creating over 800 Jobs in the state as it claims in its homepage.Opportunities executive director point 13166 are dickens out of umpteen opportunities that the language service industry in general, and Curaao in particular have encountered. raft Magazine views the approximately 9% of sight in the U. S. Who dont speak English a sizable merchandise waiting to be tapped (wry. Fortune. Com/addictions). They are right, as jibe to the U. S. Census, a foreign migrant enters the United States all 22 seconds. These people indispensableness insurance, healthcare as well as other products and services mound the agents and insurance carriers need the means to explain and grapple them. This partly accounts for the ph enomenon that language services industry having the growth and revenue amount that resist recession. On howling(a) 1 1, 2000, then-president scorecard Clinton signed Executive Order 13166 which requires that the Federal agencies work to ensure that recipients of Federal financial help roved meaningful access to their LEAP applicants and beneficiaries (n. D. ).It is pass judgment that that the total national cost of providing language assistance services to LEAP individuals could be as high as $1 to $2 billion per year (Why executive order, 2011). This resulted in the domestic commercialize alone being surprisingly robust-and growing for Curaao as well as other language service companies. Threats At Curaao, its barely spoken within the call centers, tho we employees all know that Languages Solutions is our long-term and strong competitor who whitethorn represent a chaplet to future grocery store place growth of Curaao.Languages employs approximately 5,000 interpreters (in compare with 1200 of Curaao) (Second annual ranking, 2011). It provides the aforesaid(prenominal) products but ofttimes bigger quantities nationwide, for example, about 90 percent of the over-the-phone interpretations for 911 catch calls. In fact, most important governments are clients of Languages. retributory go to much(prenominal) offices as social security, CUSCUS, stilbestrol and youll see the logotype of Languages in a wag showing that escaped interpretation is available. Curaao has to face this to pronounce it hoses to focus on healthcare instead.SWOT analysisThis resulted in Telephone Interpretation being offered since that year. This service connects trained Interpreters via telephone to Limited English Proficient (LEAP) Individuals. Curaao International Is one of those companies that provide critical translation and interpretation services. Worked full time there as an interpreter, which is a chance to gain some insight about the companys workplace as well as int o the language service. Lets have a look back at history of the company and perform a SOOT analysis.HISTORY According to the companys homepage, Kevin J. Carrey and Mark Myers patented the first dual-handset phone and founded the company In Tucson, Arizona since 1995, which they named Severer. Three years later, the companys name was changed into Curaao International with Jeremy Woman being Chairman and CEO. It created a subsidiary, Viviane, In 2009, there were 2 big events to the company. It first announced the calculation of Language Learning Enterprises, Inc. (LEE) and second, opened the Tucson contact center. Its Phoenix contact center was next, In 2012.Like its competitors in the industry, Curaao International Inc. (mentioned here as Curaao or the company), is a diversified language services company, operates wrought Its two sections Curaao Is for clients In the field of healthcare healthcare plans, clinics and hospitals, and Valance Is for bal and governments Insurance, financi al services, education, 911, utilities, telecommunications. The products include Over-the-Phone Interpretation (POP), Video Remote Interpretation (IVR), On-site Interpretation, Document Translation, and Training and Assessment.This information is not quite accurate, at least at present. While working there in 2013 1 saw that clients had to pay $4 per minute and interpreters received approximately $1 5 an hour ($10 for Spanish interpreters). No wonder Curaao is placed within the Top 15 companies reporting an average rate of growth of 72. 75 percent growth in 2008. (Second annual ranking, 2011) Weaknesses Firstly, at Curaao there is hardly a strong organization culture. It seems that the company chooses to focus on the call center side of things rather than create one.Many interpreters are misled in thinking of a company that values intelligence and language skills, when it turns out later that they hire bilingual persons to apply their protocols only. Consequently, interpreters shoul d be content with low salaries this bob does not require a degree. And that is at the time of interviews. Next, there are distinct departments and lines of authority, work activities are designed around individuals. In this call center, 100% of calls are record and monitored and employees are required to follow extensive rules and regulations and to minimize formal contact with other employees if not functionally necessary.One supervisor sits at higher booth keeping an eye on 10 Interpreters. A manager of each department (that handles one language) walks around examining closely to ensure there are no deviations. Indeed, this is management in the survival mode and there is no workplace spirituality. And that leads the second weakness of Curaao, High Employee Turnover compared to industry averages. Current HCI recruiter, Richard Arena, is a forever busy person. During the 2 years I knew him he was present at almost each Job fair in the Valley.Not only offering both part and full tim e Jobs, he made recruiters of other company in the fair to point any ethnic minority Jobsharers to his booth. Not only have Richard and his HER team worked really hard, but the company has had a long time policy that any employee gets a $200 reward after successfully bringing in a new interpreter to work for Curaao. Apparently, something underlies the fact that the company is Arizona fastest-growing Job creator in 2013 and second fastest in 2012 for creating over 800 Jobs in the state as it claims in its homepage.Opportunities Executive Order 13166 are two out of many opportunities that the language service industry in general, and Curaao in particular have encountered. Fortune Magazine views the approximately 9% of people in the U. S. Who dont speak English a sizable market waiting to be tapped (wry. Fortune. Com/addictions). They are right, as according to the U. S. Census, a foreign migrant enters the United States every 22 seconds. These people need insurance, healthcare as well as other products and services Hill the agents and insurance carriers need the means to explain and sell them. This partly accounts for the phenomenon that language services industry having the growth and revenue numbers that resist recession. On August 1 1, 2000, then-president Bill Clinton signed Executive Order 13166 which requires that the Federal agencies work to ensure that recipients of Federal financial assistance roved meaningful access to their LEAP applicants and beneficiaries (n. D. ).It is expected that that the total national cost of providing language assistance services to LEAP individuals could be as high as $1 to $2 billion annually (Why executive order, 2011). This resulted in the domestic market alone being surprisingly robust-and growing for Curaao as well as other language service companies. Threats At Curaao, its hardly spoken within the call centers, but we employees all know that Languages Solutions is our long-term and strong competitor who may represent a wreath to future market growth of Curaao.Languages employs approximately 5,000 interpreters (in compare with 1200 of Curaao) (Second annual ranking, 2011). It provides the same products but much bigger quantities nationwide, for example, about 90 percent of the over-the-phone interpretations for 911 emergency calls. In fact, most important governments are clients of Languages. Just go to such offices as social security, CUSCUS, DES and youll see the logo of Languages in a poster showing that free interpretation is available. Curaao has to face this to say it hoses to focus on healthcare instead.Swot depth psychologySWOT ANALYSES SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It is the most renowned tool for audit and analysis of the overall strategic line of the business and its environment. Strenghts * These sop ups are low calorie heretofore tasty which is hard to find in every day fuddles. * Neuro draws are packaged in personable bold coloured bo ttles which makes these drinks stand out to other bottled drinks. * The bottles in which Neuro drinks are packaged are fully recyclable.This is a big strength as people are becoming more aware of the kingdom and recycling. * No competitor in Irish market can compete as its whole new and different to other drinks in Ireland. on that point is no opposing brand with exactly the same purpose. * These drinks boost specific brain or body functions. So if a certain one of these drinks doesnt suit one consumer another one will. * The company is a proud sponsor of SPINs annual events held in Texas. * Strong, fresh fashionable brand identity Weaknesses Although Neuro drinks work they are only a temporary solution. So people cannot mistake them as a long solution. * Neuro drinks contain caffeine which can become addictive resulting in the drink un whole for you. * These drinks are fairly higher price than your everyday energy/vitamin drink so families on a low budget may not be able to give it. * We cant stress enough how this drink should not be taken in place of a healthy diet. People may take it as that. It should be taken as part of a healthy diet. Neuro core benefits dont fit into new trends , there are new trends to focus more on being natural, healthy ,new trends not only towards boosting body and brain but also memory ,intelligence ,lowers stress and depression whence RB seemsnot to be appealing to the next generation * over the past few years repayable to depreciation of the US dollar, American products have gained a competitive advantage in pricing American products are less expensive for Irish and European consumers * Above average prices Opportunities Standard promotion and advertize will help to bring more customers attentions to these products, e. g. Posters, surveys, sponsoring, and Articles. * We see a big fortune for recognition by means of sponsorship of variants events. As one particular type of drink is made specifically to enhance and maintain sport performance. * Trust. We need out future customers to trust our drinks and us as a company. We intend to give out testers and create competitions for people to win and try our products. hopefully a healthy image will be created of our product enough that people what to try. Potential opportunity to productline extension * The new cultural shift peculiarly of guys towards body building and going to the gyms Threats * Companys selling drinks along the same line. (e. g. Vit water, Red bull) are a big threat. We need to ensure our political campaign is enough to gain loyal customers. * However, Irelands gross domestic product growth has been revised upwards from 0. 6% to 1% in 2013. And the inflation rate in Ireland was recorded at 1. 20%in December of 2012 * The fact its so new is a spacious threat people have little cognition about this product