Communities of Lantern Yard and Raveloes Influence on the Development

Communities of Lantern Yard and Raveloe's Influence on the Development of Silas Marner's Character Silas Marner, "The Weaver of Raveloe" was, in my opinion, greatly influenced by the two communities in which he spent his life. The first, Lantern Yarn was a religious community that is going through a period of industrialisation during the novel, whereas Raveloe, where we remain for the large part of the novel, has not yet felt the industrial revolution and is the countryside of community and society. It is ironic that the two communities were so different yet they both drove Silas to turn inward (though the influence of certain Raveloe citizens eventually made him turn outwards again). In George Eliot's novel, we learn a lot about community and we can see a clear definition of what this means. In Lantern Yard, the community shares its potent Christian beliefs while Raveloe habitants all share a love for social behaviour and share an understanding of a clear class system. While both groups of people (Lantern Yard and Raveloe) are very different, they both show us that a community is the people of an area who share their origins, beliefs and/or interests. In Lantern Yard, Silas was a highly regarded, prominent member of the community. He was well educated and it was in Lantern Yard that he started to turn away from the knowledge of medicinal herbs that his mother had taught him. In Lantern Yard, Silas was extremely trusting and open. We also see early on in the novel that Silas had a clear ability to love. A religious man, he found enjoyment in the debate of religious matters and he fell in love with a woman named Sarah. He was, however, betrayed by his best friend William Dane (Waif) and brought to a... ...harp contrasts with chapter twenty-one. Eliot also uses colours to create a more vivid image for the reader, one you can almost feel yourself being part of and while Lantern Yard is, to Eppie at least a "dark, ugly place" and "worse than the workhouse" Raveloe remains light, friendly and ""a pretty home"." In conclusion, Silas Marner's character was greatly influenced by the two communities in which he spent his life. Firstly, Lantern Yard, his original home, caused him to turn inward and forced him to enter into a downward spiral, something from which he was eventually lifted by the Raveloe community. While Raveloe did, at first allow him to carry on in isolation, the community eventually changed his character, and aided him in the path to self discovery as he subconsciously endeavoured to learn to trust again, learn to love again and how to be loved. Communities of Lantern Yard and Raveloe's Influence on the Development Communities of Lantern Yard and Raveloe's Influence on the Development of Silas Marner's Character Silas Marner, "The Weaver of Raveloe" was, in my opinion, greatly influenced by the two communities in which he spent his life. The first, Lantern Yarn was a religious community that is going through a period of industrialisation during the novel, whereas Raveloe, where we remain for the large part of the novel, has not yet felt the industrial revolution and is the countryside of community and society. It is ironic that the two communities were so different yet they both drove Silas to turn inward (though the influence of certain Raveloe citizens eventually made him turn outwards again). In George Eliot's novel, we learn a lot about community and we can see a clear definition of what this means. In Lantern Yard, the community shares its potent Christian beliefs while Raveloe habitants all share a love for social behaviour and share an understanding of a clear class system. While both groups of people (Lantern Yard and Raveloe) are very different, they both show us that a community is the people of an area who share their origins, beliefs and/or interests. In Lantern Yard, Silas was a highly regarded, prominent member of the community. He was well educated and it was in Lantern Yard that he started to turn away from the knowledge of medicinal herbs that his mother had taught him. In Lantern Yard, Silas was extremely trusting and open. We also see early on in the novel that Silas had a clear ability to love. A religious man, he found enjoyment in the debate of religious matters and he fell in love with a woman named Sarah. He was, however, betrayed by his best friend William Dane (Waif) and brought to a... ...harp contrasts with chapter twenty-one. Eliot also uses colours to create a more vivid image for the reader, one you can almost feel yourself being part of and while Lantern Yard is, to Eppie at least a "dark, ugly place" and "worse than the workhouse" Raveloe remains light, friendly and ""a pretty home"." In conclusion, Silas Marner's character was greatly influenced by the two communities in which he spent his life. Firstly, Lantern Yard, his original home, caused him to turn inward and forced him to enter into a downward spiral, something from which he was eventually lifted by the Raveloe community. While Raveloe did, at first allow him to carry on in isolation, the community eventually changed his character, and aided him in the path to self discovery as he subconsciously endeavoured to learn to trust again, learn to love again and how to be loved.

Multiculturalism In Canada :: Immigration, Ethnic Diversity

Multiculturalism In Canada Canada has long been called "The Mosaic", due to the fact that it is made up of a varied mix of races, cultures and ethnicities. As more and more immigrants come to Canada searching for a better life, the population naturally becomes more diverse. This has, in turn, spun a great debate over multiculturalism. Some of the issues under fire are the political state's policies concerning multiculturalism, the attitudes of Canadians around these policies, immigration, the global market, and a central point is the education and how to present the material in a way so as to offend the least amount of people. There are many variations on these themes as will be discussed in this paper. In the 1930's several educators called for programs of cultural diversity that encouraged ethnic and minority students to study their respective heritages. This is not a simple feat due to the fact that there is much diversity within individual cultures. A look at the 1991 Canadian census shows that the population has changed more noticeable in the last ten years than in any other time in the twentieth century, with one out of four Canadians identifying themselves as black, Hispanic, Asian, Pacific Islander, Metis or Native. (Gould 1995: 198)Most people, from educators to philosophers, agree that an important first step in successfully joining multiple cultures is to develop an understanding of each others background. However, the similarities stip there. One problem is defining the tem "multiculturalism". When it is looked at simply as meaning the existence of a culturally integrated society, many people have no problems. However, when you go beyond that and try to suggest a different way of arriving at theat culturally integrated society, everyone seems to have a different opinion on what will work. Since education is at the root of the problem, it might be appropriate to use an example in that context. In 1980, the American school, Stanford University came up with a program - later known as the "Stanford-style multicultural curriculum" which aimed to familiarize students with traditions, philosophy, literature and history of the West. The program consisted of fifteen required books by writers such as Plato, Aristotle, Homer, Aquinas, Marx and Freud. By 1987, a group called the Rainbow Coalition argued the fact that the books were all written by DWEM's or Dead White European Males. They felt that this type of teaching denied student s the knowledge of contributions by people of colour, women, and other oppressed groups.

Music And Ednas Awakening :: essays research papers

In Kate Chopin’s The Awakening, the romantic and lyrical nature of Frederick Chopin’s Impromptu, as well as its originality, are the vehicle by means of which Edna realizes her love for Robert and her desire to be free and self-determined. Chopin’s Impromptu arouses "the very passions ... within [Edna’s] soul"(p.34). The harmony, fluidity, subtle rhythm and poetic beauty of the Romantic composer make Edna loose herself in the music that stirs her emotions. The art completes, for her, what nature cannot bring to a finish. The exquisite, looping, and often fiery melodies of the Impromptu make a cut in Edna’s mind through the conventional beliefs about people and society. Because she is not a musician, her listening is based on intuition, allowing for a direct apprehension of the music by the soul and leading to a confrontation with the reality itself — the reality of "solitude, of hope, of longing, ... of despair"(p.34). This is the beginning of Edna’s awakening, for such emotions, especially despair, are not an end but a beginning because they take away the excuses and guilts, those toward herself, from which she suffers. This revelation of previously hidden conflicts gives birth to dramatic emotions within Edna. It is so powerful that Edna wonders if she "shall ever be stirred again as...Reisz’s playing moved" her that night (p.38). For Edna, the times that Reisz plays are times when she "take[s] an impress of the abiding truth" and realizes her true desires(p.34). When Edna visits her, Reisz first improvises at the instrument and then plays the Impromptu which itself has original and adventurous themes. Through music Edna realizes the importance of being self-actualized and making choices. She again feels the same as that night when "new voices awoke in her"—when through music, the way to genuine freedom was revealed to her (p.84). However, having freedom comes with responsibility, which like giving birth to art, requires special skill. For Edna, the fantasies of freedom are transformed into reality wholly only in music and possibly the inability to acquire the skill to deal with her new emotions in life explains the dramatic conclusion to the journey and exploration of the passions that begin on the island.

How has social media changed the way marketers and consumers communicate with one another? Essay

| First, marketers must realize that they often do not control the content on social media sites. Second, the ability to share experiences quickly and with such large number of people amplifies the impact of word of mouth in a way that can eventually affect a company’s bottom line. Third, social media allow marketers to listen. It is no longer one way communication. Marketers now can actually have conversation with customers and get feedbacks. Fourth, social media also provide more sophisticated methods of measuring how marketers meet and interact with consumers than traditional advertising does. Fifth, social media allow marketers to have much more direct and meaningful conversations with customers.| | , forge deeper relationships, and build brand loyalty. Social media also allows consumers to connect with each other, share opinions, and collaborate on new ideas according to their interests. With social media, the audience is often in control of the message, the medium, the r esponse, or all three. Some companies have had trouble adjusting to this new distribution of control, but the focus of social marketing is on the audience and the brand must adapt to succeed. The interaction between producer and consumer becomes less about entertaining and more about listening, influencing, and engaging.| | 29. How does price interact with the other three Ps of the marketing mix? (Points : 0.5| The marketing manager determines the goals of the company’s promotional strategy in light of the firm’s overall goals for the marketing mix-product, product, place, promotion and price.| Product: The price setting and the quality of the product is related. The price must be decided according to the level of the product and demand for the product. Place: Offering a large profit margin to distributors can often attain adequate distribution of a new product. Promotion: Price can be the main tool for promotion. Low price, discount coupons, events, or campaigns can be used for promotion.| Instructor Explanation:| | 5. Describe the five gaps identified in the gap model of service quality that can cause problems in service delivery and influence customer evaluations of service quality. Discuss ways that marketers can close each gap. (Points : 0. .| Question 😠 Describe the five gaps identified in the gap model of service quality that can cause problems in service delivery and influence customer evaluations of service quality. Discuss ways that marketers can close each gap.| | Student Answer:| | This is gap 3. Gap 3 is due to the inability of management and employees to do what should be done. Management should ensure that employees have the skills and the proper tools to perform their jobs. Other techniques that help to close gap 3 are training employees so they know what management expects and encouraging teamwork.| | Instructor Explanation:| GAP 1 is the gap between what customers want and what management thinks customers want. This gap results from a lack of understanding or a misinterpretation of the customers’ needs. To close gap1, firms must stay attuned to customers’ wishes by researching customer needs and satisfaction.GAP 2 is the gap between what management thinks customers want and the quality specifications that management develops to provide the service. Essentially, this gap is the result of management’s inability to translate customers’ needs into delivery systems within the firm.GAP 3 is the gap between the se rvice quality specifications and the service that is actually provided. Management needs to ensure that employees have the skills and the proper tools to perform their jobs.Other techniques to clos gap 3 are training employees and encouraging teamwork.GAP 4 is the gap between what the company provides and what the customer is told it provides. This is clearly a communications gap. To close gap 4, companies need to create realistic customer expectations through honest, accurate communication about what the firms can provide.GAP 5 is the gap between the service that customers receive and the service they want. This gap can be positive or negative.|

Determine Disinfectant and Antiseptic Effectiveness Using Zone Inhibition Method

Lab Report Title Page: Determine Disinfectant and Antiseptic Effectiveness Using Zone Inhibition Method Prepared for: By: Date: Introduction Page: Abstract This study is to examine the effects of different types of disinfectants by disk diffusion method using common agents such as Betadine, Clorox, Crest, Kiss My Face, Listerine, and Lysol. Wound care and general cleaning of home surfaces is a part of daily activity for many of the general population. Knowing which agents are effective against the bacteria that most commonly cause infection, disease, and illness allows educated decisions on which agents to use. We compared the bactericidal effectiveness of 6 common agents widely used by the general public against 3 common bacterial organisms. Introduction Sterilization kills all organisms in or on an object or substance. Disinfectants and antiseptics do not sterilize since many types of organisms and spores are not killed. Disinfectants are described as antimicrobial agents that are used on inanimate objects such as an instrument or structural surfaces. The term antiseptic is usually applied to antimicrobial agents that are used on living tissue such as skin and throat mucosa. A disinfectant must be capable of killing pathogens while it is in contact with them, so that they cannot grow again when it is removed. This action is said to be cidal (lethal), and it is described according to the type of organisms it kills as bactericidal, sporicidal, fungicidal, virucidal, etc†¦ If the antimicrobial substance merely inhibits the organisms while it is in contact with them, they may be able to multiply again when it is removed. In this case, the agent is said to have static activity and may be described as bacteriostatic, fungistatic, etc†¦ Microorganisms of different groups are not uniformly susceptible to chemical disinfection due to the structures of their cell walls. As an example, Mycobacterium are more resistant than most other bacteria because of their waxy cell walls. Of all microbial forms, bacterial endospores display the greatest resistance to both chemical and physical agents of disinfection. The efficacy claimed for a given disinfectant in killing vegetative bacterial species may have no bearing on its ability to destroy bacterial or fungal spores, mycobacteria, some viruses or prions. A number of factors must be considered when choosing a disinfectant besides type of organism. These include exposure time, concentration of the antimicrobial agent, temperature, optimal pH activity of the antimicrobial agents, the concentration of the microorganisms present, and the toxicity of the agent for skin or its effect on materials to be disinfected. Here we will test the effectiveness of various antimicrobial substances by inoculating culture plates with the test organisms and then applying the disinfectant/antiseptic to the inoculated plate by a filter paper disk that has been dipped into the disinfectant/antiseptic. This is a disk diffusion method that is similar to the method used to test the effectiveness of various chemotherapeutic agents. We will then measure the zone-of-inhibition. With this method, the presence of such a clear zone (lack of growth) surrounding the chemical shows either the cells have been killed or that their growth has been inhibited. A zone of inhibition does not discriminate between bacterio-static and bactericidal chemicals. The 6 agents we will be testing are: Betadine (B) – A povidone-iodine preparation used mainly for skin disinfection and wound treatment. Kills a wide range of disease-causing organisms including bacteria, fungi, many viruses, and most micro-organisms. Does not affect hydrophilic viruses such as polyomavirus and PBFD. Clorox (C) – A biguanide preparation of Sodium Hypochlorite used mainly for surface cleaning in various environments such as homes and hospitals to kill microorganisms. Bleach is effective as a disinfectant and kills many micro-organisms, but is not a viable solution to the spread of tuberculosis, bacterial spores and Chlamydia. Crest (Cr) – A widely used antimicrobial for oral bacteria and biofilms. Especially useful on Gram-negative micro-organisms such as Aggregatibacter actinomycetemcomitans, Campylobacter rectus, Eikenella corrodens, and Fusobacterium nucleatum. Kiss My Face (Kf) – An organic alternative to typical alcohol based mouthwashes using aloe vera as antimicrobial agent and grapefruit extract as a polyphenol. Proven useful with Trichophyton mentagrophytes and Staphylococcus aureus. _ _. Listerine (Li) – An alcohol based antiseptic mouth rinse containing the active ingredient ethanol which is toxic to bacteria at concentrations of only 7%. Reduces dental carries, plaque and gingivitis. Lysol (Ly) – A O-phenylphenol preparation of cresols used for surface cleaning in various environments such as homes and hospitals to kill microorganisms such as fungi, Tuberculosis, certain viruses,_ staphylococcus_ and Pseudomonas bacteria. Does not kill nonenveloped viruses, such as _parvovirus, polyomavirus, papillomavirus, adenovirus and reovirus_, nor will they kill all bacteria types. The three common bacteria we will be testing against are: Pseudomonas aeruginosa – An ubiquitous environmental organism associated with whirlpools whereby infection is caused by immersion in contaminated water. Staphylococcus aureus – A normal flora organism on the skin surfaces of most healthy humans. Escherichia coli – A large and diverse group of organisms associated with fecal remnants that have been ingested causing infection. Materials and Methods Page: Materials and Methods T-Soy plates (TSA) – Lawn spreading method Sterile swabs Forceps Sterile filter paper disks Disinfectants/Antiseptics We will follow the specific instructions to carry out this experiment as noted in Lab 16 p90 of Symbiosis by Pearson. Results Page: Results and Discussion This experiment was conducted to show how different disinfectants and antiseptics kill bacteria. The results of our experiment under normal room conditions on the TSA agar were as follows: Conclusion Page: Conclusion Previous research has shown that if an antiseptic disinfectant agent does not kill bacteria, the risk of infection is significantly higher. We used a Gram-negative (P aeruginosa), a Gram-positive (S aureus), and a Gram-negative (_E. coli_) bacterium for bactericidal testing procedures. We allowed the TSA agar to mature over a 7 day period and then noted our results by viewing and measuring the zone inhibition (mm). Findings were that while all had an effect, there were differences among how effective each agent was against each strain of bacterium used. Surface cleaning agents – Lysol was most effective against S. aureus and E. Coli, while Clorox did significantly well with all three bacterium. It appears from our findings that Clorox is the most effective disinfectant and antimicrobial of the six agents tested. Oral care agents – The effects of Listerine were less than stealer, while the organic product Kiss My Face was more effective with all three types of bacteria. Crest rated low as an effective agent for all three types of bacteria. It is important to note that the standard deviation rose as high as 7. 8, which is a significant difference in the resulting data accuracy. Literature Cited Pearson, 2010. Symbiosis Lab 16 Disk Diffusion Assay to Determine Disinfectant and Antiseptic Effectiveness, pp. 89-91. Pearson Custom Publishing Vicki S. Rabenberg, Christopher D. Ingersoll, Michelle A. Sandrey, and Mary T. Johnson. The Bactericidal And Cytotoxic Effects Of Antimicrobial Wound Cleansers. 2002. Centers for Disease Control and Prevention http://www. cdc. gov/nczved/divisions/dfbmd/diseases/ecoli_o157h7/index. html#spread Violet I. Haraszthy, DDS, MS, PhD; Joseph J. Zambon, DDS, PhD;Prem K. Sreenivasan, PhD. The Antimicrobial Efficacy of Commercial Dentifrices Featured in General Dentistry. 2010 Agarry O. , Olaleye M. T, and Bello-Michael, C. O. Comparative antimicrobial activities of aloe vera gel and leaf. African Journal of Biotechnology Vol. 4 (12), pp. 1413-1414, 2005. ZDENKA CVETNI, ANDA VLADIMIR-KNE. Antimicrobial activity of grapefruit seed and pulp ethanolic extract. Department of Microbiology Faculty of Pharmacy and BiochemistryUniversity of Zagreb in conjunction with the Croatia and Department of Pharmacognosy Faculty of Pharmacy and Biochemistry University of Zagreb, Croatia. 2004.

Healthcare Law and Ethics

Healthcare Ethics Paper Brian Lucas HSC / 545 Healthcare Law and Ethics 1/16/2012 SHAWNA BUTLER Healthcare Ethics Paper My paper is on patient dumping which happens when a medical treatment facility may treat a patient initally for acute symptoms but then realizes the patient has no means to pay for the medical services rendered. In some cases back in the 1990's it was found that a patient was put into a cab and the cab driver paid to take the patient away and let out on a street corner somewhere in a city in the USA. Some stories have been told that patients only had on a hospital gown and diaper and dumped on the curb. Usually these patients are older population, may have dementia or are chronic alcoholics and are too sick to care for themselves. Of course this practice is illegal after Congress passed the â€Å"Emergency Medical Treatment and Active Labor Act (EMTALA), sometimes referred to as COBRA since it was part of the year’s Consolidated Omnibus Budget†. (http://www. nurseweek. com, Karen Markus, JD, RN, p 1. ) The Emergency Medical Treatment and Active Labor Act is a law passed by Congress to protect the patients from the practice of patient dumping. The law states that every patient that seeks medical treatment care in medical treatment facility must be assessed or screened by a qualified medical professional for the presence of an emergency medical condition. The law also requires the medical tratment facility to run tests, to rule out an emergency medical condition, can be screened by a physcian, nurse practicioner, physcian assistant. The patient must not just be triaged, which is a process in which order of priority a patient is to be screened and treated, but must be assessed to whether the patient has any health or safety issue that will result in impairment of life or death. The law states that the patient must be stabilized before any kind of means to transfer may occur. Supporting documentation both from the physcian or medical doctor, nurse practioner, physcian assistant and nursing care staff must also accompany the patient prior to any transfer. The patient must be deemed stable with no health or life threatening condition occuring during transfer. ((http://www. nurseweek. com, Karen Markus, JD, RN, p 1. ) So why did hospitals and medical treatment facilities start the illegal practice of patient dumping? Hospitals were being burdened with the financial costs of treating patients who were uninsured or didn't have a means to pay for services rendered. Other factors were also researched and was just more than having financial means to pay. Social groups such as poor blacks and hispanic groups were also profiled to have the inability to pay for services rendered. Motivating factors for incentives to patient dump include â€Å"increasing number of uninsured, healthcare cost containment measures, the common law no-duty rule, and ineffective state statutory responses†. (_ZITO1. DOC, THOMAS A. GIONIS, pg. 1). Healthcare Ethics Paper Cost cutting measures though is the primary reason for patient dumping and with the common law no -duty rule, both hospitals and physcians have used this measure to decrease liability in servies rendered without the possibility of reemburishment. But in order to protect the patient from denial of care, it is required by law for hospitals and treatment facilities to be compliant within Emergency Medical Treatment and Active Labor Act Law. The patient must be determined to be medically stable before any kind of transfer is to be arranged. So how do the four major eithical principles apply to patient dumping? To answer this we need to look closer at the four major ethical principles and expand on each principle as it applies to our ethical problem. The four major ethical principles are: Autonomy – respecting self-determination of individuals and protecting those persons with diminished autonomy. 2. Benefice – giving highest priority to the welfare of persons and maximizing benefits to their health. 3. Non-maleficence – avoiding and preventing harm to persons or, at least, minimizing harm. . Justice – treating persons with fairness and equity and distributing benefits and burdens of health care as fairly as possible in society. With Autonomy being the first ethical prinicpal, the patient either must be able to understand and make decisions based on the information presented by the hospital for his or her own medical care. If the patient is not in a mental state to do that, then it must be det ermined either through a desginated assigned guardian legally, or through the state to determine the best interest for that patient. With Benefice, the law requires that the patient should be able to have diginity with respect to their own healthcare. They shouldn't be denied medical care based on their race, color, social economic group status and receive a fair treatment as other citizens receive within the laws established by the government. With Non-maleficence, safety is the number one priority here. The patient must be protected from being harmed or harming themselves or others during their medical treatment and care. With Justice, the patient must be treated in a fair and appropiate manner that is equal to the treatments of what other people in society would expect to receive. This would be equal and fair humane treatment. Healthcare Ethics Paper Still even today patient dumping is still happening. Illegal undocumented aliens who are in a condition of chronicle illness or injury are being shipped back to their home countries through the use of air ambulances. When they return to their home countries, it is known that those countires don't have the means or medical equipment to treat those patients and their mortality rate significantly increases. So is this practice an ethical issue. Yes because the avoidance of treating them is still the same issue as before by using the practice of patient dumping. This last year the President of the United States and Congress passed the Patient Protection and Affordability Act. This law still leaves out undocument illegal aliens not allowing them to receive medical treatment. The law is still continuing to evol and it is in the future that changes in the law will be changed to include medical care for these people. Wolpin, supra note 6, at 152–53. ) This paper goals is to provide more insight concerning ethical issues regarding patient dumping. It is the hope in the future that all patients regardless of economic social status, race and ethinic groups will receive fair and adequate humane medical treatments. As to allow patient dumping is a non ethical practice that should not be allowed to continue. References: www. wcl. american. edu/journal/lawrev/52/zito. pdf File Format: PDF/Ad obe Acro www. jblearning. com/samples/†¦ /4526X_CH14_235_250. pdf

Chick-fil-A: Bird of a Different Feather Case Essay

Chick-fil-A is known for their famous Chick-fil-A sandwich, but also for their private, family –controlled ownership structure, philosophy on management and biblical principles. Chick-fil-A uses the differentiation strategy to set them apart from other fast-food chains. Chick-fil-A mission was â€Å"To glorify God by being faithful steward of all that is entrusted to us and to have a positive attitude influence on all who come in contact with Chick-fil-A†, and to be â€Å"America’s best quick-serve restaurant.† One of their strategies they use to set them apart was focusing on people. This strategy included interview process, golden rule, consistent management, and loyalty and relationship. When it came to focusing on people. Mr. Cathy would stress over loyalty & relationship by stating that he would rather sacrifice growth and profit and focus more on a personal relationship. This strategy was based off his Golden Rule, which revolved around being closed on Sundays, holidays, and shortening hours. Mr. Cathy believed that Sundays were for worshiping the Lord and as for holidays and short hours were for his operators and employees to spend time with their love ones. He believed in being very loyal to his operators and treating them as they wished to be treated and in return. By doing so Chick-fil-A provides consistent management and ends up with a chance of low turnover rates and also by making sure that other Chick-fil-A chain restaurants were trained up on their knowledge management. This course helped manage people and their knowledge in the organization. These strategies have help Chick-fil-A build a customer base and receive plenty of awards for customer service. These factors play a role as well in their interview process. When it comes to hiring operators Chick-fil-A believes in carefully screening each candidate and going through a yearlong interview process. Also including in their business track records, religious standing, and community involvement which helps promotes Chick-fil-A to the community. As for other differentiation strategy Chick-fil-A, uses that are important to them are first, their company structure. Chick-fil-A is structured by having low debt and a being privately owned. Second, are their requirements for franchises meaning having a startup fee of $5,000, which allowed them to receive 15% annual sales revenue and a 50% of the net profit. Third, is their marketing and corporate service responsibilities approach and use of cows. Chick-fil-A marketing strategy consist of low advertising, not giving customer any frequent-buyer card, but have customer register through their website to win free meals and of course cow appreciation day. Customers would dress up in a cow suite and would receive a free meal as well. Last, was their succession planning, since Chick-fil-A has a strong family involvement there is a 30% chance that will go to the second generation, 12% to the third and 3% to the fourth. As for controversy, it was not until July of 2012 when Dan Cathy made a statement saying that he stands for the biblical meaning of marriage. This statement came off as criticism towards gay couples and their marriages. The statement that was made had so much volume that gay right supporters came out to boycott. It also made people start to question the extent of ownership and their views affecting and causing long-term viability meaning their company culture. Chick-fil-A also received support from Arkansas Governor Mike Huckabee by holding Chick-fil-A appreciation day on August 1, 2012. Customers came out to show their support and waiting in line for hours to be served. Due to the controversy Chick-fil-A, market share went up 0.6% and their awareness went by 6.5%. I believe in order for Chick-fil-A to continue stand apart from other fast-food restaurants they should have incorporated many other voices across all business units when dealing with media exposure. It is okay for them to stand strong and firm in their beliefs on family and marriage, but they should not judge someone else or criticize them for wanting to be different. If their strategy is about focusing on the people, they should show more focus on attracting more ethnicity and low household income to eat at Chick-fil-A and be a part of their restaurant. They should also take the time to get to know the gay community and have an understanding of their beliefs as well. They do not have to agree with everything but can come to some kind of agreement or  support towards gay rights. By doing so this can help increased their sales even more and continue to set them apart from other fast-food restaurants.